Creating Compelling Brand-Building Communication together
- Making your brand irresistible and the brand of choice “It is much more practical to double the selling power of a commercial than to double the advertising budget.” - David Ogilvy
- The Process: Working through the proprietary model that Igniva has developed called The Decision Funnel©
- Just as the finest cognac is produced only after a serious process of distillation, so is the most compelling brand communication
- Compelling brand communication/engagement depends on taking a series of informed and considered decisions together in the sequential stages of the communication/engagement development process