CSR & Social Health projects planning and strategy: transforming have-to-do into want-to-do
- Conceptually convert CSR to CSV (Creating Shared Value)
- CSV is a fundamental shift in attitudes to CSR because Shared Value is reciprocal and so you get more bang for the buck
- Enough evidence to demonstrate that many CSV interventions can be discovered which will enable the Company not only to fulfill its societal obligations, but also positively affect its business performance
- When it’s done right, as a consistent, emotional, creative idea that’s framed and conducted as a Mission or a Purpose, it is the most effective marketing strategy