Co-Creating Communication Strategy
A well-defined brand communication strategy relates to the needs & emotions of consumers and impacts all aspects of the business.
Especially in emerging markets, we help organisations define and communicate what makes their brands unique, which is the first step to brand success. We help brands dissect and meet their challenges in a structured and focussed manner, which usually helps in finding solutions that are often missed due to the normal exigencies of day-to-day work.
As an example, a communication strategy we helped devise for Nestle EveryDay in Pakistan resulted in communication that not only made sales and share figures rise dramatically, but also captured the public imagination.
We have also helped Safaricom in Kenya to restructure and sharpen the Communication strategies for their different Business Units.
We have a proprietary method and system to help our clients define the most effective Communication Strategies for their brands. Read all about them here.
Effective Brand BuildingThe IGNIVA Workshop
A better trained brand team will deliver effective solutions more consistently than others.